Does the MLS matter? Do independent listings change anything? With the rise of independent listings and internet-based listing research, does the MLS still really hold value? The answer is yes! RISMedia recently reported on MLS data accuracy findings.
It turns out that non-MLS listings are hurting the industry and Realtors are the ones paying the price. The research found that data accuracy problems have a negative impact, with buyers and sellers blaming real estate agents.
The data provided by MLS-only services provide a better a user experience and create trust between Realtors and homebuyers.
Paul Eastwood is the CEO of UltimateIDX and founder of it's parent company Blue Fire Group that has been helping Real Estate agents with online marketing for over 15 years.