General

IDX is Marketing Magic

Nearly 20 years after IDX was made available, it’s still more relevant than ever. And gone are the days that mandate a vanilla ‘boxed in’ (i.e. framed / I-framed) MLS search box. For many years the accepted paradigm for IDX was as a search tool to help a real estate agent’s site be found and capture leads by offering MLS searches on the website – and because of this, with the rise of listing portals like Zillow as popular search ...

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The Best Real Estate Search Tool is Here!

The mission over at Buying Buddy has always been to make real estate businesses more predictable. For the last year or so, Buying Buddy has been cooking up something big to help agents get out of the “feast or famine” cycles. And now, they’ve announced a new real estate search tool! It’s the most detailed and comprehensive real estate search tool out there. And, it’s designed to help make an agents’ sales more predictable.

Best Apps for Real Estate Professionals

We looked at some of the top time- saving and revenue-generating apps for real estate professionals. So get ready to lifehack your way the top with some helpful real estate tech.

KeyMe: Copy & Share Keys (https://www.key.me)

There are few things as frustrating as trying to do a showing without a key. Or trying to schedule a time with a seller so that you can get a copy. KeyMe is great because all you have to do is take a picture of ...

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5 Ways a Real Estate CRM Can Transform any Realtor’s Business

Real estate CRMs have been around for a while. Forbes mentioned them as far back as 2018 (https://www.forbes.com/sites/forbesrealestatecouncil/2018/10/08/how-real-estate-agents-today-can-turn-leads-into-contacts-faster-and-more-often/#bca0e0f177ea) how real estate CRMs are strategic in turning leads into contracts.

But, real estate CRMs can leave many agents scratching their heads. Is it really worth it? Below, we break down five ways a real estate CRM can transform any real estate agents’ business.

1. Time Saved

A Realtor’s life is filled with drive time, work outside of normal business hours, and juggling ...

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How to Win Over Real Estate Seller Leads

So you have found your real estate seller leads and are ready to set up a listing appointment. The big question is, how do you stand out and win every listing? We are breaking down the ways to win seller leads every time. It really is all about the seller, and we are exploring how to work with every seller and win their listing. 

Listen

The greatest gift you can give any seller is your ears. So many articles and seminars ...

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8 Ways to Benefit Your Real Estate Business with a CRM

In today’s competitive market, successful businesses are built with happy customers. Simply providing a useful or relevant product or service just isn’t enough to drive profits. Understanding your customers and meeting their needs is the key.

That’s where The Ultimate IDX comes in. As a Customer Relationship Manager (CRM) platform integrated with marketing tools, we help you build better and stronger relationships with your customers to help you increase leads and maximize profits.

Use of a CRM can benefit your business in ...

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Are You Using the Right CRM for Your Business

With so many different CRM options out there, it can be hard to figure out which one is right for your business. So, what really makes one CRM better than another? The answer is simple: Its ability to meet YOUR needs.

If you want to determine if your CRM is really the right solution for your business, ask yourself the following:

1. Is your CRM helping you solve problems and achieve goals?

The best way to answer this question is to make ...

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Create a Killer Pre-Listing Packet to Win More Listings

The fundamental marketing problem faced by real estate professionals is how to build a relationship with prospective clients. This is because the services provided by Realtors are often seen as intangible and difficult to define. A client makes a judgment and ultimately chooses a specific real estate agent to work with based on either a prior relationship or an experience with that person.

For Buyer Agents, this often starts at an Open House: Meet a potential client, look them in the ...

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Six Ways to get Real Estate Seller Leads for Free

Real estate seller leads can be purchased online, but research shows that most real estate seller clients come from referrals and relationships. A staggering 63% of sellers find their real estate agent from a referral. So instead of dumping time and money into random online seller leads, there are money-saving and time-saving ways that are more effective for getting real estate seller clients. Check out some of the best ways to get real estate seller leads for free.

1. Relationship ...

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7 More Quick Marketing Tips for Real Estate Agents Short on Time

Even when you’re short on time, you still need to market your real estate business. It can feel like a never ending task that you just don’t have time for.

Marketing your real estate business doesn’t have to be complicated, cost a lot, or suck all of your time. We’ve put together seven more easy ideas to help inspire you.

Because in the end, everything is marketing!

1. Make it Easy to Contact You

This should be common knowledge, but it’s not… Make ...

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7 Quick Ways to Market Yourself for Real Estate Agents Short on Time

Marketing yourself as a real estate agent can seem overwhelming. The amount of time it takes to create marketing materials, publish, and promote yourself can seem unrealistic when you already have a million tasks to do. But we have curated the fastest and easiest ways to market yourself and attract leads as a real estate agent. These tips are designed to build relationships with leads and produce an actual ROI.

1. Capture Leads with Niche Landing Pages

Use your IDX to create ...

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Best Real Estate APIs for 2021

Real Estate APIs are powerful tools for real estate web developers and software developers. The right real estate API can increase the marketing power of any website or app. But, having accurate data is key. Real estate market data changes minute-by-minute as new properties are listed, go under contract, and are sold. Mortgage rates are always changing and public records don’t always match updated property details. Not all real estate APIs have reliable data. So, we tracked down the best ...

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50 Ways to Market Yourself as a Real Estate Agent When You’re Pressed for Time

Marketing yourself as a real estate agent can seem overwhelming. The amount of time it takes to create marketing materials, publish, and promote yourself can seem unrealistic when you already have a million tasks to do. But we have curated the fastest and easiest ways to market yourself and attract leads as a real estate agent. These tips are designed to build relationships with leads and produce an actual ROI.

1. Attract Niche Leads with Specialized Landing Pages

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Ultimate IDX Launches Joomla Plugin

Ultimate IDX Joomla IDX + CRM plugin is now available.

The Ultimate IDX CRM solution is now available as an easy-to-use Joomla Plugin. Web developers and real estate agents who use the Joomla CMS can now use the new Joomla IDX plugin to easily install and deploy IDX seamlessly on Joomla Websites.


The new Ultimate IDX Plugin is installed as like any regular Joomla plugin, and automatically extends IDX and lead capture function across your Joomla site. This includes the full capabilities ...

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75 Easy Real Estate Blog Ideas

real estate blog ideas

75 Easy Real Estate Blog Ideas for Real Estate Agents

A real estate blog is a great way to drive up SEO, position an agent as a local expert, and to make connections with leads. But one of the biggest challenges faced by real estate agents is figuring out what to write about. Kick ...

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How to use Real Estate Infographics to Attract Leads

Many real estate agents struggle to catch the attention of online leads. But few have tried one of the internet’s best kept secrets- real estate infographics. 

Infographics are images that present readers with easy-to-digest knowledge that they can refer to quickly to learn from or make decisions.

These images are fantastic at capturing leads’ attention, driving up SEO, and promoting viral sharing of an agent’s brand. 

The best part is that real estate agents can ...

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The Secret Key to the Best Real Estate Website

We are breaking down the secret key to creating the best real estate website. We are exploring the 5 different types of real estate marketing. And, we list out how they should be reflected on any Realtor’s website. We are also examining the best features for each real estate website. Plus, don’t miss out on the $299 Cyber Monday real estate website sale, from our partner, Blue Fire Sites.

What Kind of Realtor are You?

Before going out and buying a WordPress ...

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Vegas Realtors Cut Off Zillow and ListHub

The Greater Las Vegas Association of Realtors (GLVAR) is rolling the dice and pulling their listings from Zillow and ListHub. How will this impact Las Vegas Realtors, buyers, and sellers? Will other associations soon be following suit?

Inman has published their report on GLVAR ending their relationships with Zillow and ListHub. The decision comes after association members expressed a heightened desire to have control over their syndication options. Some argue smaller brokerages could be hurt by the move. While larger brokerages would ...

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Is the Real Estate Industry Prepared for a Recession?

You’ve heard the rumblings and seen the signs. There is definite slow down hitting the housing market. Economists are warning of a recession. 2020 looks like the year the downturn will hit. So how will you spend 2019? Will the housing market shoulder the blame like the last recession?

There is good news and bad. Thankfully, the real estate industry will not take the blame this time and will not be the industry hit hardest. According to RisMedia’s latest ...

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